Privacy Policy

How Grok Imagine collects, uses, and protects personal data

2026/07/15

Introduction

This Privacy Policy explains how Grok Imagine collects, uses, shares, and protects information when you use our website, image generation tools, account features, uploads, credits, payments, and related services (the "Service").

By using the Service, you acknowledge that we process information as described in this Privacy Policy.

Information We Collect

We may collect the following categories of information:

  • Account information: name, email address, profile image, login method, account settings, and authentication records.
  • User content: prompts, uploaded or reference images, generated images, favorites, generation history, file metadata, and other materials you submit or create through the Service.
  • Payment and credit information: customer identifiers, checkout status, purchased plans or credit packages, transaction records, invoices, subscription status, and related billing metadata. Full payment card details are handled by payment processors, not stored by us.
  • Communications: messages you send through contact forms, support requests, feedback, and email interactions.
  • Technical and usage data: IP address, browser type, device information, operating system, pages visited, referring pages, timestamps, logs, approximate location derived from IP address, and interactions with the Service.
  • Cookies and local storage data: session cookies, language and interface preferences, analytics identifiers, advertising click identifiers and campaign parameters when present, and local state needed to keep generation workflows or interface settings working.

How We Collect Information

We collect information directly from you when you create an account, submit prompts, upload images, generate content, buy credits, contact us, or change settings.

We also collect information automatically through cookies, local storage, logs, analytics tools, and security systems. If you use a third-party sign-in option, we may receive account information from that identity provider.

How We Use Your Information

We use your information for the following purposes:

  • Provide, operate, secure, and improve the Service
  • Create and manage your account
  • Process prompts, uploads, reference images, and generated images
  • Store and display generation history, favorites, and files
  • Manage credits, purchases, subscriptions, billing, and refunds
  • Send verification, password reset, transactional, and support emails
  • Respond to support requests and contact form submissions
  • Detect, prevent, and investigate fraud, abuse, policy violations, and technical issues
  • Analyze product usage and performance
  • Attribute account signups, first successful generations, checkout starts, and purchases to our advertising campaigns and audit conversion-delivery attempts
  • Comply with legal obligations and enforce our terms

AI Processing

When you use image generation features, your prompts, settings, uploaded reference images, and related metadata may be processed by AI infrastructure and service providers so the Service can generate and return results.

Do not submit sensitive personal information, confidential business information, biometric identifiers, payment card details, government IDs, medical records, or content you do not have the right to use.

How We Share Information

We may share information with:

  • Service providers that help us host, store, secure, operate, analyze, and support the Service.
  • AI processing providers that process prompts, uploads, and generation requests on our behalf.
  • Payment processors that handle checkout, billing, tax, fraud prevention, and payment records.
  • Email and support providers that send transactional emails or help us respond to requests.
  • Analytics, advertising measurement, and chat providers when those tools are enabled. For Google Ads Enhanced Conversions, this may include an account email address that the Google tag normalizes and SHA-256 hashes for conversion matching.
  • Legal, safety, and compliance parties when needed to comply with law, enforce our terms, prevent abuse, protect rights, or respond to valid legal process.

We do not sell your personal information.

Cookies and Similar Technologies

We use cookies, local storage, and similar technologies to keep you signed in, remember language and interface preferences, maintain security, support generation workflows, understand product usage, preserve advertising attribution across sign-in redirects, and measure campaign conversions.

For more information, please review our Cookie Policy.

Data Retention

We retain information for as long as needed to provide the Service, maintain records, resolve disputes, enforce agreements, prevent abuse, comply with legal obligations, and support legitimate business operations.

Uploaded files, generated images, prompts, favorites, and generation history may remain available in your account until deleted, expired, or removed for operational, safety, legal, or abuse-prevention reasons.

Your Choices

Depending on your location and applicable law, you may have rights to access, correct, delete, export, or object to certain processing of your personal information.

You can manage some account information and saved content through the Service. You may also contact us to request assistance. We may need to verify your identity before fulfilling a request.

You can control cookies through your browser settings. Some features may not work correctly if essential cookies or local storage are disabled.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, alteration, disclosure, or destruction.

No method of transmission or storage is completely secure. You are responsible for keeping your account credentials safe.

International Processing

We and our service providers may process information in different countries. Where required, we use appropriate safeguards for cross-border data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting the updated policy on this page or by another reasonable method.

Contact Us

If you have any questions about this Privacy Policy, please contact us.